PROFESSIONAL RESUME
Professional
info
Skill Summary: Social Media Management (Facebook, Instagram, Youtube, Twitter, Pintrest), Facebook Ad Manager, Paid Marketing, Campaign Planning, Influencer Marketing, Budget Management, Project Management, Digital Media Sales, Branded Content, Digital Media Strategy, Media & Sponsorship Presentations, Newsletter/Email Marketing, Analytics, Content Creation, Programmatic Buying, SEO/SEM
Work
experience
Black Girl Digital, INC July16 -Present
CEO/Founder
Create and manage the execution of company vision
Ongoing leadership of the company
Hiring and manage team and oversee all projects from inception to completion
Sales & Business Development – Independently closed over $200k in sales
Budget Management, Campaign Recap & Optimization Strategy
Analytics – work with 3rd party partners to analyze and optimize data and operational performance
Brand Partnerships Include:
Viacom – VH1, MTV, BET - Multicultural Influencer Marketing
Tailored Beauty Products - haircare/skincare - Social Media Management, Social Asset Design, Creative Consultant/Ad Production, Paid Marketing, SEO
The Doux Hair Care Products - hair care - Marketing Strategy & Execution: Brand Collateral, Influencer Marketing, Social Media Management, Content Strategy, Budget Management, SEO, Media Planning & Buying: Print, Display, Paid Media, Streaming Radio, Event Activation, In-store Activation, Beauty & Hair Expo Management
Sephora - Multicultural Influencer Marketing
Curls - hair care - Influencer Marketing, Event Sponsorship
Mielle Organics - hair care - Influencer Marketing, Event Sponsorship
Signature Scents by Hand - fragrance brand - Mini Marketing Strategy
AssistMe Beauty - on-demand beauty service - Social Asset Design, Creative Consultant/Ad Production
Kaneka Americas Holding, INC Nov18 -Present
Global Marketing
Lead and execute key national and international marketing programs
Development of brand positioning, website, content creation, brand strategy, and creative briefs
Oversee advertising agencies on 360 digital campaigns and web development team
Manage global vendor relationships and all brand communication
Drive brand awareness and equity with an emphasis on social/digital efforts to build earned media
Partner with global R&D Team on new product development
Manage annual budgets and evaluate market initiatives to ensure there is an ROI
Condé Nast Sept16-Nov17
Activation Manager (Corporate)
Lead 360-custom activations inclusive of display media, social media, events, video production, and influencer marketing
Created social media strategies that were focused on Facebook, Instagram, and Twitter
Created brand guidelines, social calendars, social copy as well as worked with social publishing tools
Worked with research to track performance and benchmarks for social campaigns and digital executions
Managed complex budgets and delivered insightful analytics via excel
Reviewed creative briefs and managed communication between cross-functional marketing departments within the Conde Nast brands including Finance, Ad Sales, Social, Brand Creative, Video, Paid and when needed, social agency
Complex Media Sept15-Sep16
Account Director, Sales
Responsible for planning, buying and delivering over $3.8MM in digital media
Organized brand strategy sessions with strategy team, stakeholder internal/external status meetings Created custom client/brand presentations and recap decks and marketing research and insights
Charged with building and maintaining relationships with fortune 500 clients and their agencies
Top clients include: Google, Youtube, Samsung, PayPal, Verizon, and Sonos
Complex Media Nov13-Sept15
Associate Director, Marketing
Responsible for program budgets and delivering $80MM+ in campaign revenue in 2014
Oversaw implementation and execution of over 400+ campaigns with multiple elements from custom media, events, video/photo shoots, branded content, etc.
Managed RFP and built out campaign briefs and provided optimization strategies
Managed general Program Management team of 10 in NY/LA/CHI
Supervised content team on GreenLabel.com, Pepsi.com, Champs.com, Dick’s Sporting Goods, and Slurpee.com in NY/LA
Implemented a re-org within the Marketing Department and Branded Content
Developed and implemented process and protocol across Sales, Marketing, Ad Ops, Branded Content, Web Dev, Video, Design, Promotions, and Strategy Teams
Complex Media Oct10-Nov13
Senior Digital Account Manager (Ad Ops)
Responsible for over $8MM in successful campaign delivery and billing in one year
Managed RFP and built out campaign briefs and provided optimization strategies
Executed custom 360 cross-platform advertising campaigns
Supported 6 Account Executives and cultivated professional relationships with over 300 brands/clients/vendors
Spike DDB Oct09-Oct10
Assistant Digital Media Planner/Buyer
Coordinated with DDB World Wide to enhance Spike DDB’s digital media offering
Havas Media Jan08-Oct09
Assistant Digital Media Planner/Buyer
Technology
MS Office – Expert in Excel (Pivots, VLookUps, etc.), Word, Keynote/PowerPoint,
Photoshop, Mailchimp, AdSense, HTML, iMovie, Wordpress, Squarespace, Shopify. 3rd Party Ad Serving platforms/RM providers. CRM Systems and comScore.
Languages
Japanese
Education
The FASHION INSTITUTE of TECHNOLOGY
B.S. - Marketing & Advertising Communication
2007 Graduate